Super Super ma…

It’s been claimed by them recently as No.1 Tamil daily. You would have guessed now the topic of the post. It’s about the super superma Dinakaran ippo superma... The paper which was almost shattered down has revived its fortune back and hitting the decks as No.1 Tamil daily. Truly a surprise and shock for the other Tamil dailies. Especially for Daily Thanthi paper which has been the number one player in this arena. Daily Thanthi a perfect one stop paper for kolai kollai news, film details, importantly complete coverage of TV programs, occasionally good write up on any subjects and birthday fortunes hasn't lost its essence. Still the sales graph has dipped down a bit. But I bet there is no better quality news paper to suck the oil from bajji :-) Tamilians would definitely accept this fact. It’s the inborn quality of Daily Thanthi paper and solely winning the contest.

If we closely analyze the sudden growth of the Dinakaran, it’s because of the change in the management. SUN network had taken the control of the paper. The main advantage is easy marketing and reach into the public. The additional ad on for the sales is the price. It’s just 1 rupee, which every common man can afford to buy. But still people read ‘OC’ [freely] Dinakaran from their neighbors or go to tea kada to read the paper. The price had made the barbers and tea mudhalalees to take a big shift from Daily Thanthi to Dinakaran.

Apart from the price, the business model that has paved the way to its growth. One is to generate huge quantity and sell it with fewer prices making a marginal gain but reaching the big wide market. This type of business strategy is adopted by Saravana stores, Chennai. Next is revolving all the new projects with in the strength and make a big bang. We all know SUN TV is the base of the SUN network. With this strong base it emerged its branches KTV, SUN music, Surya, Udhaya and so on... Next it stepped into Radio FM as Suryan FM [Kelunga kelunga kettu kittae irunga]. Slowly it covered the section of audio and video media. But all this would have never happened without the strong marketing and the target that hit the screen in SUN TV which eventually reached and peeped into every home of Tamil Nadu.

After making the King Kong entry into the media, it caught hold of evening news paper Tamil Murasu. The ad on Sun TV is popular in every corner of Tamil Nadu. "Chumma nachunu iruku Tamil Murasu". Then it made the entry into the daily morning paper Dinakaran with a 1 rupee selling price and its launch hit the screen of SUN TV. Thus the business model revolves around the strong base SUN TV. The same business strategy is followed by Go ogle where each and every product revolves around its strength "Search". Lazygeek had spoke on several occasion about this business model of go ogle with me.

Though it’s a phenomenal growth to SUN network, it’s a risk to public. What would happen if the entire media gets under the control of SUN network? What ever it says that’s the truth for Tamil people. If it says Kutty Radhika Revathy is right, we need to accept it as right. This is what happened in her issue. Just to make a petty thing hot and there by increasing the sales of Tamil Murasu. This would what happen if the total media goes under the control of one organization. We all know its participation and discrimination in politics.

Though said it’s successful, the quality & content is more important. Let me wait and watch the show before making any conclusion. Super super ma...Dinakaran ippo superma...

[P.S :- The post was written in a hurry. Hence apologize if any error is found.]